Context
Context
E.U. life science startup CEOs often struggle to enter the U.S. market due to limited time, resources, and access to key knowledge and connections.
E.U. life science startup CEOs often struggle to enter the U.S. market due to limited time, resources, and access to key knowledge and connections.
Challenges
Challenges
Scaling Barriers
Scaling Barriers
Growing seed-stage startups requires investment and international expansion.
Growing seed-stage startups requires investment and international expansion.
Gaps in Support
Gaps in Support
CEOs need connections, learning, and market entry support to continue growing their startup
CEOs need connections, learning, and market entry support to continue growing their startup
Time Constraints
Time Constraints
CEOs of startups are too busy to fit essential learning and support into their schedules.
CEOs of startups are too busy to fit essential learning and support into their schedules.
How might we help E.U. life science CEOs build meaningful connections and fill knowledge gaps to prepare their business for capital investment and U.S. market entry?
How might we help E.U. life science CEOs build meaningful connections and fill knowledge gaps to prepare their business for capital investment and U.S. market entry?
How Life Science Leaders Learn and Connect
How Life Science Leaders Learn and Connect
User Interviews
User Interviews
You have to learn. Constantly. Every minute of every day, you need to be thinking about how you’re going to get better…
You have to learn. Constantly. Every minute of every day, you need to be thinking about how you’re going to get better…
– MedTech Startup CEO: Reddit
– MedTech Startup CEO: Reddit
1
1
Knowledge Gaps
Knowledge Gaps
Insight
Insight
CEOs need learning experiences that fit seamlessly into their busy lives, enabling continuous growth without rigid schedules.
CEOs need learning experiences that fit seamlessly into their busy lives, enabling continuous growth without rigid schedules.
The guys we work with, our advisors, are very knowledgeable. They are sharing their entrepreneurship experiences from life, science, and health.
The guys we work with, our advisors, are very knowledgeable. They are sharing their entrepreneurship experiences from life, science, and health.
– E.U. CEO: Startup 3
– E.U. CEO: Startup 3
2
2
Connections
Connections
Insight
Insight
CEOs value learning from peers and experienced advisors, and they need structured and informal opportunities to build meaningful connections within a supportive network.
CEOs value learning from peers and experienced advisors, and they need structured and informal opportunities to build meaningful connections within a supportive network.
Just yesterday I was in a call with what we thought was a potential investor and they replied with, if you were U.S. based I would fund you immediately.
Just yesterday I was in a call with what we thought was a potential investor and they replied with, if you were U.S. based I would fund you immediately.
– MedTech Startup CEO: Reddit
– MedTech Startup CEO: Reddit
3
3
Expansion
Expansion
Insight
Insight
CEOs need clear guidance and milestones to navigate complex pathways to funding, helping them understand progress toward becoming pitch-ready.
CEOs need clear guidance and milestones to navigate complex pathways to funding, helping them understand progress toward becoming pitch-ready.
I think that 100% of people use the phone. It is simply practical in the sense that you always have it with you. The only thing that you bring every single time everywhere is your phone.
I think that 100% of people use the phone. It is simply practical in the sense that you always have it with you. The only thing that you bring every single time everywhere is your phone.
– E.U. CEO: Startup 1
– E.U. CEO: Startup 1
4
4
Platform Preferences
Platform Preferences
Insight
Insight
CEOs rely on their phones for learning and communication, so the platform must prioritize mobile accessibility for on-the-go use, while admins benefit from a desktop experience for curriculum management.
CEOs rely on their phones for learning and communication, so the platform must prioritize mobile accessibility for on-the-go use, while admins benefit from a desktop experience for curriculum management.
How Life Science Leaders Learn and Connect
How Life Science Leaders Learn and Connect
User Interviews
User Interviews
Feature Prioritization Workshop
Feature Prioritization Workshop
The client workshop clarified scope, with most key features in the green square of the 2x2 matrix. The rest were deprioritized and noted for future iterations.
The client workshop clarified scope, with most key features in the green square of the 2x2 matrix. The rest were deprioritized and noted for future iterations.
SME Interview
SME Interview
We conducted a follow-up SME interview with our clients to understand their plans for the courses and connections section. While it included both the Mini MBA and a post–Mini MBA self-paced program, we decided to design only the Mini MBA as the foundation for future programs.
We conducted a follow-up SME interview with our clients to understand their plans for the courses and connections section. While it included both the Mini MBA and a post–Mini MBA self-paced program, we decided to design only the Mini MBA as the foundation for future programs.
2x2 Matrix
2x2 Matrix
MVP
MVP
Admin (Desktop View)
Admin (Desktop View)
CEO (Mobile View)
CEO (Mobile View)
Home Tab
Home Tab
Learn Tab
Learn Tab
Connections
Connections
Knowledge
Knowledge
Overview
Overview
Home Tab
Home Tab
Programs Tab
Programs Tab
Courses Tab
Courses Tab
Students Tab
Students Tab
Settings Tab
Settings Tab
Dashboard Overview
Dashboard Overview
Discuss Tab
Discuss Tab
Connect Tab
Connect Tab
Welcome
Welcome
Progress
Progress
Resume Point
Resume Point
Upcoming Preview
Upcoming Preview
Progress
Progress
Module Overview
Module Overview
Lesson Overview
Lesson Overview
Content View
Content View
Locked Content
Locked Content
Find Members
Find Members
Find Socials
Find Socials
Progress
Progress
Post to Forum
Post to Forum
Respond to Peers
Respond to Peers
Find Members
Find Members
Find Socials
Find Socials
Profile Tab
Profile Tab
I worked on the learn tab!
I worked on the learn tab!
Sitemap
Sitemap
MVP
MVP
Good
Good
Not Acceptable
Not Acceptable
Marginal
Marginal
Acceptable
Acceptable
0
0
50
50
10
10
20
20
30
30
40
40
60
60
70
70
80
80
90
90
100
100
Worst Imaginable
Worst Imaginable
Excellent
Excellent
Amazing
Amazing
Poor
Poor
OK
OK
75
75
1st
Design
1st
Design
Redesign
Redesign
80
80
Improved S.U.S. score
Improved S.U.S. score
Validating Ideas with Evidence
Validating Ideas with Evidence
What is S.U.S?
What is S.U.S?
As a component of our quantitative test, we measured System Usability Scale (SUS) that indicates perceived usability of the product. With an average SUS score of ~68 across products, our score of 80 places the app well above industry benchmarks, sitting right on the border between good and excellent usability. This demonstrates strong user confidence in the design.
As a component of our quantitative test, we measured System Usability Scale (SUS) that indicates perceived usability of the product. With an average SUS score of ~68 across products, our score of 80 places the app well above industry benchmarks, sitting right on the border between good and excellent usability. This demonstrates strong user confidence in the design.
Preparing Lifescience CEOs
Preparing Lifescience CEOs
/for capital investment and market entry through...
/for capital investment and market entry through...
01 Guided, modular courses for flexible, time-efficient learning
02 Discussion forums for sharing reflections and peer insights
03 Built-in networking with peers in the same and/or similar industry
04 Progress tracking and feedback on engagement
05 Mobile-first design for learning and connecting on the go
06 Opportunity to pitch and apply learnings with real investors
01 Guided, modular courses for flexible, time-efficient learning
02 Discussion forums for sharing reflections and peer insights
03 Built-in networking with peers in the same and/or similar industry
04 Progress tracking and feedback on engagement
05 Mobile-first design for learning and connecting on the go
06 Opportunity to pitch and apply learnings with real investors
Learn
Learn
Network
Network
Share
Share
Collaborate
Collaborate
Strategize
Strategize
Scale
Scale
Growth-Focused
Growth-Focused
Insight-Driven
Insight-Driven
Pitch-Ready
Pitch-Ready
Convenient
Convenient
Final Product
Final Product
High-Fidelity Prototype
High-Fidelity Prototype
Click here for a link to the Figma prototype.
Click here for a link to the Figma prototype.
For CEOs
For CEOs
User Value
User Value
is a human-centered, exclusive mobile platform where MedTech and BioTech startup CEOs from Europe can learn, share insights, connect with trusted peers, and prepare to expand into the U.S. market and secure funding.
is a human-centered, exclusive mobile platform where MedTech and BioTech startup CEOs from Europe can learn, share insights, connect with trusted peers, and prepare to expand into the U.S. market and secure funding.
What’s Next For Clients
What’s Next For Clients
Business Value
Business Value
This foundational part of the platform serves as a backbone for building future curricula, enabling clients to retain users long-term, foster meaningful connections beyond the initial program, and provide ongoing access to trusted investors, mentors, and peers, supporting sustainable company growth.
This foundational part of the platform serves as a backbone for building future curricula, enabling clients to retain users long-term, foster meaningful connections beyond the initial program, and provide ongoing access to trusted investors, mentors, and peers, supporting sustainable company growth.
Explore
Explore
CEO XB
CEO XB
Take a closer look at this platform that helps prepare European Life Science Startup CEOs for Capital Investment and U.S. Market Entry!
Take a closer look at this platform that helps prepare European Life Science Startup CEOs for Capital Investment and U.S. Market Entry!